Print projects
Theatre Promotion
For this project it was required that we create promotional materials for the 2025/2026 season for four theatre plays. Materials to be included ranged from printed posters to digital media.
Main Features
Below are some of the main features this project included. Click through each feature to see some process work.
- IllustrationThe Theatre Promotion project feature illustrations I made using Adobe Illustrator.
- Digital & Print AssetsThe campaign required both assets for print (like posters), and digital (social media), with a combined asset creation of 35 individual items. A selection of those items are shown below.
- ResearchResearch included going to the University of Alberta Theatre programs costume storage and getting inspiration, as well as looking at what the plays were about.
- ResearchTo start this project, I did some initial research on the plays. I looked at connecting themes and symbols that all four plays had in common. From there I was able to come up with the idea of using birds and other creatures with wings as the symbolic illustration on each set of play assets.
- MoodboardAfter my research was done, I did some moodboarding as this really helps me figure out my ideas and see whats already out there.
- SketchesWhen I had a basic idea of what I wanted, I did some simple sketches in Procreate to see if what I was visualizing would work.
Instagram Stories
Instagram Posts
Facebook Posts
Theatre Posters
Sample Pole Banner Mockups
